Description
This book is for business executives, entrepreneurs, investors, and consultants expanding into African markets. If you are looking to navigate partnerships, negotiations, and business dealings with confi dence, this book will equip you with the right insights.
It is also for diplomats, trade representatives, and professionals in international relations who need to build and maintain relationships across African business communities.
Whether you are entering Africa for the first time or deepening existing ties, this book serves as your guide to mastering cross-cultural business etiquette—so that you don’t just do business in Africa, but thrive in it.
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