Israeli businesses are facing a challenging domestic environment. Wartime policies introduced in 2024 which include budgetary austerity, as well as labour markets disruptions have disrupted the local market—raising taxes and igniting inflation. For instance, VAT has increased from 17% to 18%, while inflation has climbed to an average of 3.3%, and the budget deficit has widened dramatically. These pressures, combined with rising production costs and uncertain consumer spending, have forced many companies to reexamine their growth strategies and consider diversifying into more stable, high-growth markets.
In this context, Africa emerges as a beacon of opportunity. The continent, broadly divided into Saharan and Sub-Saharan regions, is experiencing robust economic growth and rapid urbanization. Sub-Saharan Africa, in particular, is witnessing an economic transformation fueled by a youthful, dynamic population, expanding middle classes, and initiatives like the African Continental Free Trade Area (AfCFTA), which promise greater market integration and reduced trade barriers.
A prime example of Israeli innovation driving these opportunities is Amraz Ltd.—one of Israel’s leading manufacturers of plastic preforms, closures, and foils. On December 4, Amraz hosted His Excellency Tesfaye Yetayeh, the Ethiopian Ambassador to Israel, at their state-of-the-art facility in Had-Halom. Coordinated by ShareLovv International CEO Tobi Lovv, the visit showcased the cutting-edge manufacturing processes at Amraz, including advanced automation, robotics, and precision engineering. Ambassador Yetayeh was captivated by the demonstration, remarking that it felt like “stepping into a movie.” He stressed that such technological sophistication is essential for meeting the growing production demands in Ethiopia—a country with a population exceeding 125 million, where products like bottled water, milk, and soda are critical to daily life.
Amraz’s Business Development Manager, Moshe Dayan, emphasized that collaboration and shared expertise can drive groundbreaking innovation. The Ethiopian Ambassador echoed this sentiment, expressing a commitment to strengthening industrial partnerships and facilitating knowledge transfer. These engagements underscore a strategic opportunity: Israeli companies, leveraging their high-tech capabilities, can address Africa’s pressing needs while tapping into new, expansive markets.
For Israeli businesses feeling the squeeze of high domestic taxes, inflation, and economic uncertainty, Africa represents an alternative growth frontier. The continent’s diverse economies—from resource-driven Saharan nations to the innovation and technology hubs in Sub-Saharan Africa—offer a wide array of entry points. Whether it’s through advanced manufacturing, renewable energy solutions, or digital technologies, there is substantial scope for Israeli innovation to make a significant impact.
Now is the time to act. As domestic pressures persist, expanding into African markets is not just an option but a strategic necessity for sustainable growth. ShareLovv International is uniquely positioned to help Israeli companies navigate this transition. With expertise in market-entry consulting, local partnership development, and technological adaptation, ShareLovv can guide your business to capitalize on Africa’s vast potential.
Don’t let the challenges at home limit your company’s future. Contact ShareLovv International today to explore tailored strategies for tapping into Africa’s dynamic markets—and turn adversity into a launching pad for international success.
